Whenever you use our online services, including our applications, cookies and other tracking technologies can be used in various ways, such as making the Tilly website work, to analyse traffic, or for advertisement purposes. These technologies are either used by us directly, or by our business partners, including third party service providers and advertisers we work with. If you want to learn more about what a cookie is, how they are used and what your choices are, please read more here.
What is a cookie?
A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. So-called “first party cookies” (not as much fun as they sound) are cookies which are served by the entity operating the domain through which the cookie is served. Tilly’s own cookies are therefore “first party cookies”. In case we allow others to service cookies through the Tilly websites and apps, these cookies are so-called “third party cookies”.
In addition, there is a difference between session cookies and permanent cookies. Session cookies will only exist until you close your browser. Permanent cookies have a longer lifespan and are not automatically deleted once you close your browser. We strive to serve cookies or allow the serving of cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, such as for security purposes and where absolutely necessary, will a cookie have a longer lifespan than that.
Next to cookies, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs or gifs), tracking URLs or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advertisement or in an HTML email message. Pixels can be used to retrieve information from your device, such as your device type or operating system, IP address, and time of visit. They are also used to serve and read cookies in your browser. Tracking URLs are used to understand from which referring website the Tilly websites or apps are used. SDKs are small pieces of code included in apps, which function like cookies and web beacons.
How are cookies used?
Cookies are used for different purposes. They allow you to be recognised as the same user across the pages of a website, between websites or when you use an app. The types of information that we collect through cookies include IP address; device ID; viewed pages; browser type; browsing information; operating system; internet service provider; timestamp; whether you have responded to an advertisement; the referring URL; and features used or activities engaged in within the website/apps.
A. Technical cookies: We try to give our visitors an advanced, user-friendly website and apps that adapt automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make them function correctly, to create your user account, to sign you in and to manage your reviews ad orders. These technical cookies are absolutely necessary for our website to function properly.
C. Analytics cookies: We use these cookies to gain insight into how our visitors use Tilly’s website. This means we can find out what works and what doesn't, optimize and improve our websites or apps, understand the effectiveness of advertisements and communications, and ensure we continue to be interesting and relevant. The data we gather can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information.
It also means we can use details about how you’ve interacted with the site, such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields. We make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website or apps after they have been shown an online advertisement. This may include advertisements on third-party websites.
What are your choices?
To learn more about cookies and how to manage or delete them, simply visit allaboutcookies.org or the help section of your browser. In the settings for browsers such as Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the help function in your browser to locate the settings you need.
Analytics. In order to control the collection of data for analytical purposes through Google Analytics from certain browser types, you may want to visit the following link: Google Analytics Opt-out Browser Add-on (only for desktop).